Why Dental SEO Alone Doesn’t Cut It
welcome to the Dental Marketing Guy Show on the dental marketing guy today we're talking about why SEO alone doesn't cut it. It's been said that people don’t care what you know until they know that you care. That’s why talking about your clinical skills won’t do you a bit of good, even if you are ranked #1 on search engines. Today we’re going over why SEO shouldn’t be considered a hail Mary for your marketing campaign.
SEO is often considered the most basic tenant in a dental marketing campaign. But it becomes an issue when we try to set SEO up too late. SEO is something which takes time, and is a long term effort. To rush into SEO as a way to fix a struggling dental practice is typically a bad idea. SEO often does help a struggling practice increase it’s new patient flow significantly, but often there are many issues which caused the practice to struggle in the first place which should be addressed. If you’re a dentist who has other forms of dental marketing efforts in full swing, only to address SEO as an afterthought, this can be dangerous. This is because once you realize that it’s time to start SEO, often times it’s too late. SEO should ideally start during the web development phase. The person who develops your web designs should be very familiar with SEO and it doesn’t hurt if the web developer and SEO professional are the same person. At the very least it’s a good idea to have the same company who built your website also doing your ongoing SEO. Every SEO professional and web developer does things differently, so the synergy between the web developer and SEO professional is helpful. Not absolutely necessary, but still helpful.
If there is one piece of advice I could offer dentists it would be to take your time in choosing an SEO company. It’s not a decision to be rushed into. At the same time, be sure to address the issue of being searchable early on in your dental marketing campaign. If you’re a dentist in practice for 10+ years with no website, I don’t mean to imply that it’s too late for you to start, but what I am saying is that taking the first step of performing a comprehensive analysis of your competition in search is always better done early. If you’re considering taking the next step in your dental marketing, consider contacting me for a comprehensive analysis of what I can do to help you reach your goals!
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